This group first popped up on the food radar a year or two ago when they Selfridges hosted them and their “wholistic” experience to giving people uniquely flavoured ice cream. They recently returned with a vengeance and to much more controversy this time serving an ice cream named Baby Gaga, an ice cream made out of human breast milk.
Don’t expect for your ordinary run of the mill ice cream. Walking inside feels a bit like walking into, what I imagine, some sort of BDSM or fetish club might seem, and with ice creams named, “Cold Sweat”, “Sex, Drugs & Choc and Roll” it’s only the public openness of the store that convinces you that it really is just an ice cream parlour.
They didn’t have a full cabinet when I went and since I’ve enjoyed chilli infused ice cream in the past, decided to go for their challenge with a one made with plenty of Thai bird’s eye chillis combined with a soothing white chocolate one to balance the heat out. Servings aren’t cheap at £5+ however it was more than enough ice cream to almost defeat me.
I have to applaud them on their efforts to try new ice cream flavours, and new experiences with ice cream. I can’t say I’m going to try the Baby Gaga anytime soon, but it might appeal to some of you out there.
Name: The Icecreamists
Found at: 15 Maiden Lane WC2E 7NG, Covent Garden, London, UK