I recently finished the book, “Rethinking the Future” and I have to say how impressed I was by the book. The book is structured as a collection of essays from different well-known leaders and authors in different fields. I knew many, but not all, of the contributors and, as a result, the book offers a wide variety of perspectives. Some that complement, others that contrast with each author’s very opinionated view of the “future.” Bearing in mind this edition of the book was published in 1998, I find it interesting to see how still relevant many of the writings are today.
Definitely focused as a business book, the contents are divided into different chapters trying to envisage the future from many different angles includes the way that businesses work, competition, control and complexity, leadership, markets and the world view. The book resonates very strongly with some of the works recently published such as truly understands what motivates people (i.e. Dan Pink’s Drive), or the need for management to balance even more and more states of paradox (e.g. Jim Highsmith’s Adaptive Leadership).
I don’t necessarily agree with all of the contributions in the book, particularly the idea of being focused on a single thing as described in the chapter, “Focused in a Fuzzy World.” I agree some focus is important, but I also believe in order to innovate, you sometimes have to unfocus. I see this as the problem often described by the Innovator’s Dilemma.