The intersection of technology and leadership

Drive by Dank Pink

I finally picked up a copy of Drive to read. The book looked ominously big, however I found out the two hundred (ish) pages had been printed on fairly thick paper and was pretty engaging to read overall. Pink focuses on a topic close to my heart, describing the way that people find engagement and what drives people. It’s quite relevant to the way that I like to work, and what the company I work for strives to achieve.

Pink covers a lot of interesting material, including many references and backed up by a lot of research. In it, he compares classic management techniques (financial incentives) and details research that describes why they fail to achieve what they need to do. He talks about interesting research that shows that a small financial incentive helps boost short term performance (in work that requires no thinking) at the cost of long term performance and detriment to creativity. For today’s information worker, and the chaordic environments we work in, this should really be raising alarm bells. To me, it’s akin to the systems thinkers that know that measuring and rewarding workers on the wrong incentives causes lots of problems. It also rings anecdotally to what I’ve seen some really talented people who work in these financial institutions driven into strange behaviours due to “bonus schemes” and loops.

Pink reiterates over points such as once we hit a certain wealth, happiness is no longer correlated with wealth. We seek, instead greater things. He gives many examples about how money isn’t a motivator for many people citing the achievements of Wikipedia, open source communities that build software such as Firefox and many more. He talks about once this is achieved, people are driven to solve problems, and be creative. He gives examples where people are driven to complete puzzles and games, not because they are paid to do it, because of some intrinsic drive.

Pink continually describes what gap there is between research and business and provides a way forward describing a number of elements necessary to satisfy this intrinsic drive. He talks about the need for autonomy, the idea of achieving mastery, and developing a true sense of purpose as well as providing a toolkit for people and managers to achieve this. I like to think that the agile values help businesses to focus on creating environments that help satisfy this new style of management. The idea of Software Craftsmanship emphasising lifelong learning and mastery, a common theme in agile teams to be autonomous in task completion and done right with lean thinking, building the right thing for a good purpose.

Above is a wonderful RSAnimate video helping to summarise the book.


  1. Mark Taylor

    Have you read The Design of Everyday Things by Donald Norman? I found it a really interesting book and it talks about the problems that users can have when their mental model of how a system works differs from how it actually works.


  2. Patrick

    Yes, I really enjoyed that book as well.

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