We were trying to template google analytics and make it part of our requirejs setup. When we did what we thought was obvious to wrap it in a module and declare a dependency on it, it seemed to fail quite miserably.

The trick was that we missed that you needed to export a global variable. This means in the javascript file initialising google analytics we had to add the following code block

var registerGoogleAnalytics = function(accountId) {
  var _gaq = _gaq || [];
  if (window) {
    window._gaq = _gaq; // export as global
  _gaq.push(['_setAccount', accountId]);

  // rest of google analytics initialiser script...

Some links that helped us working this out: