Ticketmaster sent me an email this morning suggesting a concert for, apparently, “one of my favourite performers”.
They’re as far off as they could be. Much as I have a lot of respect for some of the music this artist produces, I doubt I’d ever place it on my favourite artist of all time list. Ever.
Respect for customers is really important in today’s world. Choosing what language and words you use demonstrates this. It’s even more important if you only send emails.
Amazon uses recommendations or suggestions when offering alternatives, as they know they get it wrong sometimes. At least they’re honest about it. In case you wonder, I prefer a more local site (GigsAndTours.com or Stargreen.com) for buying tickets.